With over $100 billion in US revenues, 1.4 million employed workers and 7 million involved participants in the space, the financial scope of the equestrian industry is both large and complex. On one hand, horse disciplines are by definition an undertaking that puts a tremendous amount of money into the eco-system; on the other hand, it is typically an economic struggle for many service providers to be profitable, for non-profits to raise donations and for horse lovers to afford the costs of training, equine housing and veterinary care. And while the importance of business Reputation and Relationships (R&R) impacts success in most industries, the power of R&R is the tipping point that will make or break any equestrian venture.
These realities are paramount to my services: my goal is to work with the industry eco-system in a way that makes financial sense. For owners of small equestrian businesses, I can barter my services for yours. For non-profits with whom I have synergy, I can offer services pro bono. And for entities outside these lines who have some budget, I can explore the most affordable way to implement the business goals. As for the importance of R&R, my model not only focuses on the necessary platform to build good R&R, it includes a policy that respects geographic and specialty markets to insure my client base is not in competition with each other.
Custom for All My Customers:
My experience is vast and the options for how I can assist clients are great and varied. It starts with a 1x1 consultation in which I understand the business vision and goals...and then it goes from there. I can build you a year or two-year long marketing plan; I can design, write and build your website; I can put together a special event for your client base; or I can develop a strategy and calendar for social media posts. Together, we can determine what you need and how to best build an R&R platform that will sustain and grow your business for years to come.
I am based in the San Francisco Bay Area; for decades I have served a Global clientele