Present: Since 2013 I have been a professional writer and marketing consultant focused primarily on aging, eldercare and “Sandwich Generation” issues, though projects have also included marketing plans and PR strategies for fiber optic, mass consumer products and non-profits. My articles are published regularly in a range of on-line mass media publications; I also ghost write for private client websites.
Past: Prior to becoming a writer, I was an established entrepreneur with over 24 years of experience in technology marketing across a range of industries. I co-founded and served as the COO of Tribal Brands from 2001 to 2011. During my tenure, Tribal Brands was a strategic consultancy focused on mobile and entertainment marketing serving Verizon Wireless and other leading telecom companies. At the height of our success Tribal Brands employed just over 100 employees & contractors and generated a yearly revenue of $40M. Balancing my COO position at Tribal with the need to help my elderly parents for close to a decade impacted me significantly: I shifted gears to focus on the aging industry.
Recent Accomplishments: My self-published eBook in 2013, Careless Caregivers: True Eldercare Stories, achieved a #2 ranking in Amazon's eldercare category. The book is the cautionary tale of my parents’ failure to adequately plan for their senior years.
In March 2015 I attended and presented at the American Society on Aging’s annual conference, Aging in America. The conference draws 3,000 attendees from around the world. I co-presented with Aging-in-Place industry leaders Patrick Roden and Louis Tenenbaum on the topic of "Marketing Aging-in-Place in the Entertainment Age”.
Education: I am an honors graduate of Boston College where I received a double-major BA in English and Communications in 1988.
In January 2013 I completed the Certification process to become an Aging-in-Place specialist through the National Association of Home Builders.
In September 2015 I received my Certificate in the Fundamentals of Gerontology through USC Leonard David School of Gerontology.