Rosanna is fundamentally an entrepreneur, though that was never her intended path: life brought her there when a great idea presented itself and she co-founded a business in 2001. The journey wasn’t just one of sorting out how to start a venture, the very nature of the newly-formed company was to change marketing, business and technology models. So, she learned by doing; listening; making mistakes; and asking for help. And scariest of all, by taking huge risks – both personal and financial. Ultimately, it succeeded and became a company of 100 amazing people with strong revenues and, most importantly to Rosanna, one with a healthcare and 401K plan for all employees.
Since retiring from her company in 2011, Rosanna has explored other industries, become a published writer and assisted other entrepreneurs with their dreams. During the quiet time at the start of the Covid-19 pandemic, Rosanna's long-held interest in exploring and understanding how social media platforms work for small business owners was united with her idea to start an equestrian-centric business. In June of 2020, she launched an Etsy shop and her own website, www.interest-candles.com.
Everything her company interest candles, inc. brings to market is predicated on the idea of creating a sensory event that brings pure joy: it’s accomplished by combining amazing scents, beautiful labels, first-rate packaging and on some of the products, written word. And for Rosanna, it's been a fabulous "laboratory" of all things social media.