RosannaFay
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Fear is temporary, regret
​is forever...

  • Graduated Cum Laude from Boston College in 1988; double major B.S. in English & Communications

  • Production assistant for WBZ-TV working for Tom Bergeron at "People Are Talking" in Boston, MA (before he became famous)
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  • 10+ years in technology marketing: Digital Equipment Corporation (DEC), Network Computing Devices (NCD), and Beatnik, Inc. 
    • Recruited out of college to join a prestigious executive training program at DEC, ultimately managing the company's software development initiative with Oracle
    • Youngest marketing director in NCD's history; managed the partnership with Microsoft
    • Vice President of Strategic Alliances at Beatnik, Inc. working with MTV and the music industry to develop new digital licensing models in the "Napster era" of music piracy

  • 10 years in entertainment marketing as Co-Founder & COO of Tribal Brands. "Risked it all" to start, build and maintain a company funded only through revenue (no bank loans, no investors):
    • ​Grew company to a staff of 100 and approximately $40M/year in revenues
    • Created programs between the entertainment industry and leading carriers & handset manufacturers (Verizon Wireless and Motorola most notably).
    • Negotiated and managed cell-phone based marketing programs with top music artists like Maroon 5, The Black Eyed Peas, John Legend, Green Day, Taylor Swift, Keith Urban & Justin Timberlake
    • ​Developed mobile app promotions with blockbuster movies like Pirates of the Caribbean 2 and Inception

  • 7 years in the Aging in Place industry
    • ​Published by The Atlantic  in 2013; followed by regular publications in Forbes & PBS Next Avenue
    • authored an eBook, "Careless Caregivers", which achieved a number 2 rank in Amazon's Eldercare category
    • Featured speaker at the 2015 national conference, Aging in America 
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  • ​Today:
    • ​Working like crazy to fully understand and leverage Instagram, Pinterest, Google & Etsy to build the new on-line retail venture - www.interest-candles.com 
    • ​Constantly developing new candle products that customers will love 
    • Always trying to become a competent dressage equestrian and better-educated horsewoman
    • Conducting a monthly search and chase of the mini-horse, Checkers, who somehow orchestrates sophisticated barn escapes

Telephone

415-307-5869

Email

rosannafay@icloud.com
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